Making You Media Ready

mWEBB is pleased to offer messaging and media training as a stand alone service.

"The half-day media training session helped our executives get on message for an upcoming media tour and trade show and the messaging "cheat sheet" was a genius touch, ensuring that we all stayed on track." — Carey Fried, CallSource

mWEBB media training puts you in control...


  • The media can only print/broadcast/blog what you say.

  • The media is simply a disseminator of information.

  • Every interview has one overriding purpose: to sell your company, product and/or service

Use the media as your marketing channel!

turns your executives into sought-after media experts...

mWEBB media training
  • is an integral and critical part of all communications practices

  • identifies your key spokespeople for positioning as experts in the media

  • helps each spokesperson develop his/her style

  • Make the media want to come to you!

...and teaches you the mWEBB media training motto: Be Prepared!


mWEBB media training
  • generates consistent key messaging and arms each interviewee with messaging briefs

  • clarifies the agenda for each interview and researches media outlet and reporter background

  • preps client for each media interview, panel or keynote, and brokers all interviews

  • has trained clients to tell their story to some of the toughest media outlets in the business


The question doesn't matter because you know what your message is!